Toyota Debuts Cost-Conscious Petrol Corolla Cross in Pakistan

In a notable expansion of its vehicle range, Indus Motor Company (IMC) has rolled out the petrol variant of its popular crossover SUV, the Corolla Cross, catering to a wider market segment. The introduction of two versions, namely the 1.8x and the 1.8, represents a departure from IMC’s previous emphasis on hybrid models. This announcement injects a fresh dynamic into IMC’s portfolio following the successful debut of the locally assembled hybrid Corolla Cross in Pakistan back in December 2023.

Technical Specifications:

Despite the transition to a non-hybrid engine, the petrol Corolla Cross maintains the same dimensions as its predecessor. It boasts a length of 4460mm, a width of 1825mm, and a height of 1620mm, with a wheelbase spanning 2640mm and a ground clearance of 161mm. Powering both variants is a robust 2ZR-FE 1798cc gasoline engine, delivering 138hp at 6400 RPMs and 172 Nm of torque at 4000 RPMs, mated to a Continuously Variable Transmission (CVT).

Design and Features:

The Corolla Cross exudes modernity with its sleek design, accentuated by 17-inch alloy rims wrapped in 215/60/R17 tires. The premium 1.8x model distinguishes itself with Bi-Beam LED headlights, LED brake lamps, and LED fog lamps, while the base variant opts for halogen lights and lacks fog lamps. Both models come equipped with electric side mirrors featuring turn signals and a shark fin antenna, among other amenities.

On the interior, the 1.8x variant offers heightened comfort with dual-zone climate control, rear AC vents, and a leather steering wheel. Meanwhile, the base model ensures a comfortable ride with single-zone climate control and a urethane steering wheel. Safety remains paramount with features like the Anti-Lock Braking System (ABS), Emergency Brakeforce Distribution (EBD), and a comprehensive airbag system included in both variants.

Color Palette:

Customers have the option to customize their Corolla Cross with a selection of colors, including Red Mica Metallic, Super White, Attitude Black, Celestite Grey, Dark Blue Mica Metallic, and Metal Stream Metallic, catering to diverse preferences.

Pricing and Reservation Details:

IMC has unveiled competitive ex-factory prices for the new Corolla Cross variants:

Corolla Cross 1.8x (High) at Rs. 8,899,000
Corolla Cross 1.8 (Low) at Rs. 8,199,000
For bookings in April and May 2024, full payment is required upfront, with bookings commencing on March 25th. Subsequent month bookings will only necessitate a partial payment of Rs. 300,000, reflecting IMC’s commitment to accommodating diverse customer needs.

Delivery Schedule:

Anticipated vehicle deliveries are slated to commence from April 15, 2024, subject to the terms outlined in the provisional booking order form (PBO), ensuring transparency and fairness throughout the delivery process.

IMC’s surprise unveiling of the petrol variant of the Corolla Cross underscores its strategic approach to widening its appeal and addressing diverse customer demands. This launch not only enriches IMC’s vehicle lineup but also reaffirms its dedication to innovation and customer satisfaction in Pakistan’s competitive automotive landscape.

Expanding on the Implications of the Petrol Corolla Cross Launch:

The introduction of the petrol variants of the Corolla Cross signifies a significant strategic move by Indus Motor Company (IMC), reflecting the evolving dynamics of the Pakistani automotive market. By diversifying its offerings beyond hybrid models, IMC is positioning itself to capture a broader segment of consumers who may prefer traditional petrol-powered vehicles.

One of the key implications of this launch is the potential expansion of IMC’s customer base. While hybrid vehicles have gained traction globally due to their environmental benefits and fuel efficiency, there remains a sizable market segment in Pakistan that favors conventional petrol engines. By introducing petrol variants of the Corolla Cross, IMC can cater to the preferences of this demographic, thereby increasing its market reach and competitiveness.

Furthermore, the launch of the petrol Corolla Cross aligns with the broader trend of consumer demand for SUVs and crossover vehicles in Pakistan. These segments have experienced significant growth in recent years, driven by factors such as changing consumer lifestyles, increased road infrastructure, and a desire for vehicles that offer both versatility and style. By offering a petrol-powered option in the popular crossover SUV category, IMC is well-positioned to capitalize on this trend and strengthen its position in the market.

From a technological perspective, the introduction of the petrol variants demonstrates IMC’s ability to adapt to shifting market dynamics while maintaining product quality and performance. While hybrid technology continues to advance, there are inherent complexities and costs associated with hybrid powertrains that may not be suitable for all consumers or markets. By offering petrol variants alongside hybrids, IMC can provide customers with a wider range of options to suit their preferences and budgetary considerations.

Moreover, the launch of the petrol Corolla Cross underscores IMC’s commitment to innovation and customer-centricity. By continually updating its product lineup and introducing new variants based on market feedback and demand, IMC demonstrates its responsiveness to customer needs and preferences. This customer-centric approach not only fosters brand loyalty but also positions IMC as a leader in the Pakistani automotive industry, known for its ability to anticipate and meet the evolving needs of consumers.

In conclusion, the launch of the petrol variants of the Corolla Cross represents a strategic move by IMC to diversify its product offerings, expand its customer base, and capitalize on emerging market trends. By combining innovation, technology, and customer-centricity, IMC is well-positioned to maintain its leadership position in the Pakistani automotive market and drive future growth and success.

In summary, the introduction of petrol variants for the Corolla Cross by Indus Motor Company marks a strategic shift in response to evolving market demands in Pakistan. This move not only broadens IMC’s customer base by catering to those who prefer traditional petrol engines but also capitalizes on the growing popularity of SUVs and crossovers in the country. By offering a diverse range of options, including both hybrid and petrol models, IMC demonstrates its commitment to innovation, customer satisfaction, and market leadership. This strategic approach positions IMC for continued success in the competitive Pakistani automotive landscape while meeting the diverse needs of consumers.